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实用电子商务教程(英文)
作者:忻竞,董亚钊 主编 版次:1-1 开本:16 页数:192 千字数:255 装帧方式:平装
ISBN 978-7-307-23389-8 出版时间:2022-12-03 印刷时间:2022-12-03 定价:¥38元 浏览量: 购买图书
《实用电子商务教程》用全英文编写,是一本理论与实践相结合的实用型教材。全书共分为八章,主要内容包括电子商务概述、电子商务平台、电子商务营销、电子支付、电子商务物流、电子商务客户服务、电子商务安全管理及电子商务法律等。本书旨在培养高素质、应用型复合人才,既可作为跨境电子商务、商务英语、国际商贸等相关专业教学用书,也可作为跨境电子商务岗位的培训材料以及从事相关行业人员的自学用书。本书是一本电子商务专业英语教材。全书用英文编写,理论与实践相结合,实用性较强。可作为跨境电子商务、商务英语、国际商贸等相关专业教学用书,也可作为跨境电子商务岗位的培训教材及从事相关行业人员的自学用书。

Chapter 1 Introduction to E-commerce

1.1 Overview of E-commerce Technology

1.2 Architectural Framework of E-commerce

1.3 The Classification of E-commerce Applications

1.4 E-commerce Work Pattern

References

Exercises

Chapter 2 E-commerce Platforms

2.1 Overview of E-commerce Platform

2.2 Online Marketplace

2.3 Major Online Marketplaces in China

2.4 Procedures of Opening an Online Store

References

Exercises

Chapter 3 E-commerce Marketing and Online Promotion

3.1 Overview of E-commerce Marketing

3.2 Electronic Marketing Theories

3.3 Electronic Marketing( E-marketing) Activities

3.4 Online Promotion

3.5 Online Advertising Methods

References

Exercises

Chapter 4 Electronic Payment

4.1 Traditional Payment Methods

4.2 Electronic Payment Methods

4.3 E-payment Systems

4.4 Third-Party Payment

4.5 Mobile Payment

References

Exercises

Chapter 5 E-commerce Logistics

5. 1 Overview of Logistics

5.2 E-commerce Logistics

5.3 Cross-border E-commerce Logistics Mode

References

Exercises

Chapter 6 E-commerce Customer Service

6. 1 Overview of E-commerce Customer Service

6.2 Pre-sales Service of E-commerce

6.3 After-sales Service of E-commerce

6.4 E-commerce Customer Service Agents

References

Exercises

 

Chapter 7 Security Management of E-commerce

7.1 Analysis of the Risks and Administration in Network Transactions

7. 2 Client Authentication Technology

7.3 Preventing Intrusion by Hackers

7.4 The Safety Management System of the Network Trading

References

Exercises

Chapter 8 Legal Issues of E-commerce

8.1 Legal Protection of E-commerce Transaction Security

8.2 E-commerce Law

References

Exercises

 

忻竞,毕业于华中师范大学英语语言文学专业,获硕士学位,现为武汉商学院外国语学院副教授、教学科研负责人。从事高等教育教学工作15年。主要研究方向是商务英语、翻译理论与实践,承担并参与各级各类研究课题10多项,公开发表论文10余篇。 董亚钊,毕业于重庆大学外国语言学及应用语言学专业,获硕士学位,现为武汉商学院外国语学院商务英语系讲师。主要从事跨境电子商务、商务英语研究,承担并参与各级各类研究课题10多项,发表论文近10篇。