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电子商务专业英语
作者:孟健、张李义编著 版次:1-2 开本:16 页数:285 千字数: 装帧方式:平装
ISBN 978-7-307-06496-6 出版时间:2008-08-08 印刷时间:2010-07-02 定价:¥26元 浏览量: 购买图书
本书精选了一些英文原版专业文章,基本涵盖了电子商务专业的主要知识点,具有实用性和前瞻性。这些文章难以程度适中,语言流畅,并具有较强的专业性,每篇文章后都配有注释和练习,十分适合作为高等院校电子商务专业英语教材。希望通过本书的学习,电子商务专业人士不仅可以加深对电子商务专业知识的了解,同时可以提高专业英语水平。
Unit1 What is Electronic Commerce
Unit2 How E- Commerce Works
Unit3 Infrastracture for Electronic Commerce
Unit4 From Traditional to Internet-based EDI
Unit5 How to Create an E- Commerce Web site
Unit6 E-Marketing
Unit7 E-Business Models
Unit8 The Story of Amazon.com
Unit9 Enterprise E-Business Success
Unit10 E-Business on Demand :A Developer’s Roadmap
Unit11 E-Business Globalization
Unit12 Online Payments
Unit13 RFID Technology and it’s Applications
Unit14 Supply Chain Management
Unit15 Enterprise Resourse Planning
Unit16 Stop Losting Cudtomers on the Web
Unit17 Public-Key Crpytography
Unit18 Introduction to Secure Socker Layer
Unit19 Secure Electronic Transaction
Unit20 Legal Issue of E- Commerce
Unit21 Toward a Wireless World
Unit22 Wireless Technology and M-Business
Unit23 NTT DoCoMo:I-Mode Portal
Unit24 The Future of Wireless Banking
Appendix1 Resume & Letter Writing
Appendix2 Cover Letter Writing
Bibliography